Ron Granberg teaches the fine art of persuading the logical and the emotional decision makers to settle cases or influence the decision maker. Learn the three arguments for the logical decision: Syllogism, Generalization and Analogy. Contrast for the persuasion of the emotional decision maker with Heuristic Decision making, understanding the dynamics of aggression, calming the fear-anger storm, and offering recognition deals. These techniques are effective with both types of decision makers and when done correctly culminate in a successful end result. Ron Granbergs' approach is clarified with many slides and detailed explanations of each of these techniques. This video is a "Must-Have" for attorneys to understand and implement psychology while dealing with their client, their adversary, and the decision maker. As always, Ron makes a deep issue fun to learn.